en.wikipedia.org/wiki/Sexual_objectification

Ann J. Cahill does argue for replacing the language of objectification with a different concept, but the concept is derivatization, not derivitization.

Routledge’s description of Overcoming Objectification: A Carnal Ethics says the book "offers a new concept (derivatization) in its stead" and lists Chapter 2 as "Derivatization." A preview of the book likewise states: "In this work I offer one such tool: 'derivatization'" and repeatedly uses that spelling throughout the prefatory material.

So the article is not naming Cahill’s concept correctly here; it misspells the term.

This sentence is describing Ann J. Cahill’s alternative concept to objectification, but it uses the wrong term. In Cahill’s own book materials, the concept is consistently called derivatization.

Routledge’s book page says Overcoming Objectification "offers a new concept (derivatization) in its stead" and lists a chapter titled "Derivatization." A preview of the book likewise explains that Cahill offers "'derivatization,' a concept grounded in the reality of an embodied sexual difference." So the article’s sentence misspells the name of the concept it is defining.