en.wikipedia.org/wiki/Ethnography

This names the wrong group. Reliable biographical sources on Ruth Benedict’s fieldwork list her Southwestern work among the Serrano, Zuni, Cochiti, and Pima. Vassar College’s encyclopedia entry specifically says she completed major studies of the Pima in 1926.

So "Pina" is incorrect here; the people Benedict studied were the Pima.

This date is incorrect. The American Anthropological Association’s own ethics materials identify the current Principles of Professional Responsibility as a 2012 statement. The AAA ethics page says the text was posted by the association on November 1, 2012, and the official PDF is labeled "Approved November 2012."

So the article’s 2009 date does not match the association’s own publication and approval dates for the ethics code being described here.

The statement is inaccurate in two ways.

1. The key publication for the genealogical method was Rivers’s 1910 article, The Genealogical Method of Anthropological Enquiry (or Inquiry).
2. 7Kinship and Social Organisation8 was not a 1911 book. Routledge’s edition explains that these were lectures delivered in 1913 and first published in 1914. A 1914 Nature review likewise identifies the book as Kinship and Social Organisation (London: Constable and Co., 1914).

So the method is not properly traced to a 1911 book of that title.

This sentence uses the wrong term. In the surrounding paragraph, the topic is businesses using ethnographers to observe people using products and services in natural settings. That is ethnography.

Authoritative reference sources distinguish the two terms:

• Ethnology is the comparative and analytical study of cultures and societies and is contrasted with ethnography.
• Ethnography is based on fieldwork / participant-observation and, in design research, includes studying users in natural settings to understand their daily lives.

So saying that ethnology yields these user-experience insights is incorrect in context; the article clearly means ethnography.