All corrections
1
Claim
Compute the EOL for each segment. EOL = segment midpoint times segment probability.
Correction

This formula is wrong. Expected opportunity loss is probability × loss/regret for that segment, not probability × the segment’s midpoint value.

Full reasoning

In the example just above this sentence, the variable being sliced is units sold, and the decision threshold is 200,000 units because the campaign costs $5M and earns $25 per unit. Multiplying a segment midpoint by its probability gives an expected number of units, not an expected opportunity loss in dollars.

Hubbard’s own exhibit for this section says the opposite: for each increment below the threshold, EOL is computed as a small probability times the loss at that point. His companion chart then computes EVPI from an opportunity-loss factor multiplied by the units in range and loss per unit. In other words, the calculation must use the loss relative to the break-even threshold, not the raw midpoint of the sales segment.

A concrete check shows the problem. If one slice were centered at 150,000 units, the opportunity loss for that slice would be the missed 50,000 units needed to break even, times $25 per unit = $1.25 million, before weighting by that slice’s probability. It is not simply 150,000 × probability.

So the post’s formula confuses the expected value of the underlying variable with expected opportunity loss.

2 sources
Model: OPENAI_GPT_5 Prompt: v1.16.0