en.wikipedia.org/wiki/First_call_resolution
1 correction found
Nearly a decade ago, the start of customer relationship management ended the old days of "measure everything that moves".
This timeline is wrong: CRM did not start "nearly a decade ago." Credible histories place CRM’s emergence in the 1980s and 1990s, and this wording appears to be a stale copy of a 2007 article.
Full reasoning
As written today, this sentence says CRM started about 10 years ago, i.e. roughly 2016–2017. That is incorrect.
Authoritative histories place CRM much earlier:
- TechTarget says CRM evolved through multiple earlier stages: paper/manual systems in the 1950s–1970s, digital CRM in the 1980s–1990s, and that by 1995 industry experts had coined the term customer relationship management.
- SAP likewise says CRM began to emerge in the 1980s, with contact-management software such as ACT! in 1987, and that CRM "really started to take shape in the 1990s."
There is also a strong sign that Wikipedia preserved an outdated relative-time phrase from an older source rather than an accurate current statement. The original EE Times article published March 1, 2007 said: "The old days of 'measure everything that moves' ended with the advent of customer relationship management nearly a decade ago." In 2007, "nearly a decade ago" pointed back to the late 1990s. Repeating that phrase unchanged in a page last edited years later makes the timeline false.
So the problem is not just wording style; the sentence gives readers the wrong historical date for CRM by roughly two to three decades.
3 sources
- The history and evolution of CRM | TechTarget
The evolution of CRM includes the following five stages ... 1980s-1990s: The rise of digital CRM ... By 1995, industry experts coined the term "customer relationship management."
- From Automation to Intelligence: The History of CRM | SAP
CRM began to emerge in the 1980s ... In 1987, Conductor Software launched ACT! ... CRM really started to take shape in the 1990s.
- Measuring The Things That Matter - EE Times
By Greg Levin 03.01.2007 ... The old days of "measure everything that moves" ended with the advent of customer relationship management nearly a decade ago.